Posts Tagged ‘Seth Godin’


You’re boring


You’re boring

Sorry, someone had to say it.

Your products are predictable. Your insights are recycled. You don’t bring surprise with you when you enter a room.

That’s why people are ignoring you.

Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.

The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable.

Fuente: Seth Godin


Seth Godin on the tribes we lead (video TED)


Seth Godin, es además de ser muy divertido una referencia para todos nosotros.

Seth Godin:

  • writes the most popular marketing blog in the world;
  • is the author of the bestselling marketing books of the last decade;
  • speaks to large groups on marketing, new media and what’s next;
  • and is the founder of, a fast-growing recommendation website.

Pues acabo de encontrar un video de el en el TED (febrero 2009). Os lo recomiendo 🙂