Posts Tagged ‘blogger’

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Whose Word-of-Mouth Matters?

22/06/2009

Real friends more believable than online friends.

Word-of-mouth recommendations can move consumers to make a purchase.

Word-of-blog, on the other hand, is far less persuasive.

According to Mintel, 34% of US Internet users who bought a product or service based on a recommendation got that tip from a friend or relative, while one-quarter bought based on advice from a spouse or domestic partner.

emarketer

Lower on the list were bloggers and chat rooms.

While bloggers may bring buzz to a product, converting the buzz to sales is another matter—unless, of course, the blogger is a friend.

“It’s interesting to find that as much time as we spend online, we still prefer a personal recommendation from someone we know and trust,” said Chris Haack of Mintel.

The most common reason that Internet users recommended a product or service was price, followed by quality and convenience.

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The sheer number of people that purchase based on recommendations proves marketers need to pay attention to word-of-mouth,” said Mr. Haack.

Build a good product and consumers will spread the word—probably to people they actually know.

For more information, see Trust Word-of-Mouth.

Fuente: emarketer

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¿Es ético pagar Bloggers para que publiquen reviews?

09/06/2009

Llega este articulo interesante de la Womma.

living ethics blogs

Is Paying Cash For Blog Reviews Ethical? Re-Opening the Debate

In the last formal, WOMMA Living Ethics Review the WOMMA Membership agreed to include the following language in the revised ethics code:

We stand against marketing practices whereby the consumer is paid cash by the manufacturer, supplier or one of their representatives to make recommendations, reviews or endorsements.”

Three WOMMA members, as part of the Living Ethics Review process, have formally asked that this issue be revisited.  Through this blog, we are hoping to generate comments from WOMMA members, industry insiders, bloggers and brands.  At the end of June, the WOMMA Board will consider whether to revise the Code, as currently written, or to leave it as it now stands until this Fall, when the formal review period commences.

Paid Blogging:  Ethical or Not

Forrester’s Josh Berhnoff, is an AdAge Article, stated that paying bloggers for recommendations is “easily the most contentious issue I’ve dealt with recently.”  He’s right.  It’s driving strong points of view on all sides.

So, please make your opinion heard.  Is it ethical or even acceptable for brands to pay bloggers cash to write reviews?

De nuestro punto de vista, no es que sea solo una práctica poco ética resultando en prescripciones poco creíbles. Es en Europa además ilegal de pagar personas no profesionales a cambio de su publicidad. En españa, parece que esta práctica se esta generalizado por ser muy fácil a vender al cliente.

Por 6.000 EUR te garantizo 120 posts. Da igual que tu producto sea bueno o malo. Vaya vaya, los blogs se están convirtiendo en un canal de publicidad convencional…

Fuente: womma ethics review

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Estado de la blogosfera hispana 2009 (registrado en Bitacoras.com)

05/06/2009

Estamos leyendo el estado de la blogosfera hispana – gracias a un post de Eva Sanagustín Fernández. Gracias Eva! (os adjunto su post abajo – os recomiendo de pasar por su blog “downloading + media

Bitacoras.com acaba de presentar su “Informe sobre el estado de la blogosfera hispana 2009” (en PDF y también en inglés). Lo interesante es que no se basa en encuestas sino en los datos que esta red social de bloggers almacena (bloggers registrados, blogs indexados…). Es por eso que sus datos pueden presumir de ser bastante cercanos a la realidad.

perfil-blogger_t

El perfil del blogger hispano (afiliado en Butacoras,com) que arroja este Informe es el siguiente:

  • sexo: 2 de cada 10 son mujeres o, dicho de otro modo, el 81% son hombres.
  • edad: entre los 25 y 34 años es el segmento más activo (38% sobre el total)
  • localización: Madrid, BCN, Sevilla y Valencia son las ciudades españolas con el porcentaje más alto de bloggers
  • número de blogs que mantiene: 1,23 (de media).

Otras conclusiones a tener en cuenta:

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