Archive for 19 agosto 2009

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JK Wedding Dance – la evolución del Marketing Viral

19/08/2009

Hemos recibido a través de Martin Oetting (twitter oetting) un tweet sobre el último video viral de EEUU: un blog post de The Foush analizando las fuentes de la viralidad del video. Además del video gracioso, el análisis es muy interesante… os lo dejamos para vuestra info.

The Foush: By now, many of you might have seen the the JK Wedding Dance, the latest viral video to hit the web. The video shows couple Jill and Kevin’s creative spin on the traditional entrance of the bridal party at their wedding. Set to the song “Forever,” by Chris Brown (incidentally who was recently charged with assaulting his then-girlfriend) the video soared to instant popularity online. Even traditional media picked it up including CNN and Good Morning America. Here’s the video below:

Now the interesting thing is that I have been hearing rumbles about the authenticity of the video as well as the role that Sony (the label who owns the copyright of Brown’s song) played in promoting it from all corners of the web.

The Charges:

a) The video is totally fake, and was created by Sony to help bolster Chris Brown’s flailing career

b) The video is real, but has had a “corporate helping hand” in promoting it to help bolster Chris Brown’s career

c) The video is real, and everything we are seeing is the result of content going viral, organically.

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